Content Marketing
Vila Bela
About the Project
Challenge:
Portuguese real estate firm Solideal launched the Vila Bela commercial property project in Algarve, aiming to attract young investors seeking high-quality, personalized lifestyle experiences. Brann’s challenge was to transform the straightforward commercial messaging into an engaging, culturally rich narrative while highlighting the unique appeal of Algarve, a destination off the beaten path.
Strategy:
Approaching the project from a curator’s perspective, Brann wove the commercial content into a poetic narrative, enriched with beautifully captured images that showcase Algarve’s essence. Each piece of sales material went beyond delivering information; it evoked an idealized lifestyle, inspiring the audience’s curiosity and desire for new experiences. Brann’s creative storytelling and design helped Solideal capture the attention of its target audience, elevate its brand influence, and achieve significant sales results, meeting the project’s objectives.
Challenge:
Portuguese real estate firm Solideal launched the Vila Bela commercial property project in Algarve, aiming to attract young investors seeking high-quality, personalized lifestyle experiences. Brann’s challenge was to transform the straightforward commercial messaging into an engaging, culturally rich narrative while highlighting the unique appeal of Algarve, a destination off the beaten path.
Strategy:
Approaching the project from a curator’s perspective, Brann wove the commercial content into a poetic narrative, enriched with beautifully captured images that showcase Algarve’s essence. Each piece of sales material went beyond delivering information; it evoked an idealized lifestyle, inspiring the audience’s curiosity and desire for new experiences. Brann’s creative storytelling and design helped Solideal capture the attention of its target audience, elevate its brand influence, and achieve significant sales results, meeting the project’s objectives.
Challenge:
Portuguese real estate firm Solideal launched the Vila Bela commercial property project in Algarve, aiming to attract young investors seeking high-quality, personalized lifestyle experiences. Brann’s challenge was to transform the straightforward commercial messaging into an engaging, culturally rich narrative while highlighting the unique appeal of Algarve, a destination off the beaten path.
Strategy:
Approaching the project from a curator’s perspective, Brann wove the commercial content into a poetic narrative, enriched with beautifully captured images that showcase Algarve’s essence. Each piece of sales material went beyond delivering information; it evoked an idealized lifestyle, inspiring the audience’s curiosity and desire for new experiences. Brann’s creative storytelling and design helped Solideal capture the attention of its target audience, elevate its brand influence, and achieve significant sales results, meeting the project’s objectives.
Industry
Property Management
Real Estate
Year
2022
