Social Media Content
kolinpharma
About the Project
Challenge:
Italian nutrition brand Kolinpharma operates in Europe via a B2B model, targeting clinics and pharmacies. In 2022, the brand entered the Chinese market for the first time, facing the challenge of direct-to-consumer (D2C) online sales. The Brann team provided Kolinpharma with brand positioning, content planning, visual optimization, and social media strategy to help the brand successfully adapt to the Chinese market.
Strategy:
For Chinese consumers, Brann redefined Kolinpharma’s brand language and visual style, blending professional terminology with concise language to convey both precision and efficiency while also strengthening emotional resonance with consumers. The brand content centers around two pillars: “Professional Knowledge” and “Lifestyle,” with two main columns, Fitness Factory and Wellness Hub, sharing diverse inspirations for physical and mental well-being. Furthermore, Brann handled the planning and shooting of Kolinpharma’s visual assets for the Chinese market, creating a dedicated brand image library to ensure visual consistency and enhance brand recognition and trustworthiness among consumers.
Challenge:
Italian nutrition brand Kolinpharma operates in Europe via a B2B model, targeting clinics and pharmacies. In 2022, the brand entered the Chinese market for the first time, facing the challenge of direct-to-consumer (D2C) online sales. The Brann team provided Kolinpharma with brand positioning, content planning, visual optimization, and social media strategy to help the brand successfully adapt to the Chinese market.
Strategy:
For Chinese consumers, Brann redefined Kolinpharma’s brand language and visual style, blending professional terminology with concise language to convey both precision and efficiency while also strengthening emotional resonance with consumers. The brand content centers around two pillars: “Professional Knowledge” and “Lifestyle,” with two main columns, Fitness Factory and Wellness Hub, sharing diverse inspirations for physical and mental well-being. Furthermore, Brann handled the planning and shooting of Kolinpharma’s visual assets for the Chinese market, creating a dedicated brand image library to ensure visual consistency and enhance brand recognition and trustworthiness among consumers.
Challenge:
Italian nutrition brand Kolinpharma operates in Europe via a B2B model, targeting clinics and pharmacies. In 2022, the brand entered the Chinese market for the first time, facing the challenge of direct-to-consumer (D2C) online sales. The Brann team provided Kolinpharma with brand positioning, content planning, visual optimization, and social media strategy to help the brand successfully adapt to the Chinese market.
Strategy:
For Chinese consumers, Brann redefined Kolinpharma’s brand language and visual style, blending professional terminology with concise language to convey both precision and efficiency while also strengthening emotional resonance with consumers. The brand content centers around two pillars: “Professional Knowledge” and “Lifestyle,” with two main columns, Fitness Factory and Wellness Hub, sharing diverse inspirations for physical and mental well-being. Furthermore, Brann handled the planning and shooting of Kolinpharma’s visual assets for the Chinese market, creating a dedicated brand image library to ensure visual consistency and enhance brand recognition and trustworthiness among consumers.
Industry
Nutraceuticals
Health and Wellness
Year
2023
