Brand Identity, Visual Identity Design
Accsa
About the Project
Challenge:
Accsa successfully transformed from a traditional textile supplier into a leading accessories brand on Amazon, bringing consumers fresh energy and style with affordable and high-quality accessories. To further expand its online presence, Accsa decided to launch a standalone website and undertake a brand refresh.
Strategy:
Brann precisely analyzed the brand DNA, combining Accsa’s core values with market demands to design a visual system that deeply resonates with the brand spirit. A new English brand story was crafted, emphasizing Accsa's commitment to "slow fashion" and the emotional connection with consumers. Building on this refreshed brand narrative, Brann tailored a multi-platform content strategy for Accsa, supporting its successful transition from an e-commerce platform brand to an independent website brand, significantly enhancing brand perception.
Challenge:
Accsa successfully transformed from a traditional textile supplier into a leading accessories brand on Amazon, bringing consumers fresh energy and style with affordable and high-quality accessories. To further expand its online presence, Accsa decided to launch a standalone website and undertake a brand refresh.
Strategy:
Brann precisely analyzed the brand DNA, combining Accsa’s core values with market demands to design a visual system that deeply resonates with the brand spirit. A new English brand story was crafted, emphasizing Accsa's commitment to "slow fashion" and the emotional connection with consumers. Building on this refreshed brand narrative, Brann tailored a multi-platform content strategy for Accsa, supporting its successful transition from an e-commerce platform brand to an independent website brand, significantly enhancing brand perception.
Challenge:
Accsa successfully transformed from a traditional textile supplier into a leading accessories brand on Amazon, bringing consumers fresh energy and style with affordable and high-quality accessories. To further expand its online presence, Accsa decided to launch a standalone website and undertake a brand refresh.
Strategy:
Brann precisely analyzed the brand DNA, combining Accsa’s core values with market demands to design a visual system that deeply resonates with the brand spirit. A new English brand story was crafted, emphasizing Accsa's commitment to "slow fashion" and the emotional connection with consumers. Building on this refreshed brand narrative, Brann tailored a multi-platform content strategy for Accsa, supporting its successful transition from an e-commerce platform brand to an independent website brand, significantly enhancing brand perception.
Industry
Fashion and Apparel
E-Commerce
Year
2022
