Brand Story
LeMagma
About the Project
Challenge:
Emerging intimate care brand LEMAGMA, aimed at women and LGBTQ+ audiences, seeks to redefine an industry dominated by traditional, cis-male-centric designs, offering products that embody elegance, inclusivity, and genuine pleasure. Tailored to user needs, LEMAGMA’s main challenge in its early stages was to establish a distinct brand voice and story that captures its unique character and positioning.
Strategy:
As LEMAGMA’s content partner, Brann crafted a brand story around the tagline “Spark the Fires of Love,” establishing a refined, empathetic tone that highlights LEMAGMA’s uniqueness while resonating emotionally with its audience. The story flows from sparking desire to nurturing intimacy, reflecting LEMAGMA’s holistic care approach. Brann also developed the slogan “Explore Infinite Intimacy,”(探索无限亲密) deepening the brand’s essence and inviting users to experience a sense of belonging and exploration.
Challenge:
Emerging intimate care brand LEMAGMA, aimed at women and LGBTQ+ audiences, seeks to redefine an industry dominated by traditional, cis-male-centric designs, offering products that embody elegance, inclusivity, and genuine pleasure. Tailored to user needs, LEMAGMA’s main challenge in its early stages was to establish a distinct brand voice and story that captures its unique character and positioning.
Strategy:
As LEMAGMA’s content partner, Brann crafted a brand story around the tagline “Spark the Fires of Love,” establishing a refined, empathetic tone that highlights LEMAGMA’s uniqueness while resonating emotionally with its audience. The story flows from sparking desire to nurturing intimacy, reflecting LEMAGMA’s holistic care approach. Brann also developed the slogan “Explore Infinite Intimacy,”(探索无限亲密) deepening the brand’s essence and inviting users to experience a sense of belonging and exploration.
Challenge:
Emerging intimate care brand LEMAGMA, aimed at women and LGBTQ+ audiences, seeks to redefine an industry dominated by traditional, cis-male-centric designs, offering products that embody elegance, inclusivity, and genuine pleasure. Tailored to user needs, LEMAGMA’s main challenge in its early stages was to establish a distinct brand voice and story that captures its unique character and positioning.
Strategy:
As LEMAGMA’s content partner, Brann crafted a brand story around the tagline “Spark the Fires of Love,” establishing a refined, empathetic tone that highlights LEMAGMA’s uniqueness while resonating emotionally with its audience. The story flows from sparking desire to nurturing intimacy, reflecting LEMAGMA’s holistic care approach. Brann also developed the slogan “Explore Infinite Intimacy,”(探索无限亲密) deepening the brand’s essence and inviting users to experience a sense of belonging and exploration.
Industry
Sexual Wellness
Intimate Products
Year
2024
