Social Media Content
JUNG
About the Project
Challenge:
JUNG, a German brand acclaimed for premium switches and smart control systems, sought to strengthen its connection with high-net-worth homeowners and experienced architects in China. Entering this competitive and diverse market, JUNG faced the challenge of effectively conveying its refined style, German craftsmanship, and design heritage to resonate with an elite audience.
Strategy:
To establish JUNG’s unique presence in China, Brann crafted a sophisticated content strategy rooted in Refined Taste, German Craftsmanship, and Innovative Design. On Xiaohongshu and WeChat, we delivered scenario-driven content highlighting JUNG’s heritage, smart applications in luxury spaces, and its timeless aesthetic to engage discerning clients and top designers.
Through a series of value-adding services such as custom photography, refined layouts, and high-end event planning, Brann ensured every element aligned with JUNG’s brand tone, enhancing both the visual appeal and audience engagement.
Challenge:
JUNG, a German brand acclaimed for premium switches and smart control systems, sought to strengthen its connection with high-net-worth homeowners and experienced architects in China. Entering this competitive and diverse market, JUNG faced the challenge of effectively conveying its refined style, German craftsmanship, and design heritage to resonate with an elite audience.
Strategy:
To establish JUNG’s unique presence in China, Brann crafted a sophisticated content strategy rooted in Refined Taste, German Craftsmanship, and Innovative Design. On Xiaohongshu and WeChat, we delivered scenario-driven content highlighting JUNG’s heritage, smart applications in luxury spaces, and its timeless aesthetic to engage discerning clients and top designers.
Through a series of value-adding services such as custom photography, refined layouts, and high-end event planning, Brann ensured every element aligned with JUNG’s brand tone, enhancing both the visual appeal and audience engagement.
Challenge:
JUNG, a German brand acclaimed for premium switches and smart control systems, sought to strengthen its connection with high-net-worth homeowners and experienced architects in China. Entering this competitive and diverse market, JUNG faced the challenge of effectively conveying its refined style, German craftsmanship, and design heritage to resonate with an elite audience.
Strategy:
To establish JUNG’s unique presence in China, Brann crafted a sophisticated content strategy rooted in Refined Taste, German Craftsmanship, and Innovative Design. On Xiaohongshu and WeChat, we delivered scenario-driven content highlighting JUNG’s heritage, smart applications in luxury spaces, and its timeless aesthetic to engage discerning clients and top designers.
Through a series of value-adding services such as custom photography, refined layouts, and high-end event planning, Brann ensured every element aligned with JUNG’s brand tone, enhancing both the visual appeal and audience engagement.
Industry
Smart Home
Home and Decor
Year
2024
