Brand Identity, Visual Identity Design
OKITA
About the Project
Challenge:
As a pioneer in nutritional innovation, Berkeley Solutions sought to connect with local consumers in China through its new brand, “Okita.” To achieve this, Brann partnered closely with Berkeley Solutions to carry out a comprehensive brand refresh. The challenge for Okita was how to accurately position its brand and convey its core values through visual communication. As a new brand, Okita needed to establish an emotional connection with Chinese consumers through its visual identity system (VI) while effectively presenting both its functional and emotional values.
Strategy:
Through Brann’s systematic approach—including brand positioning, visual direction, visual identity system, and packaging design—Okita successfully established a brand image that balances emotional depth and commercial logic. Its brand vision, core values, and overall philosophy were clearly communicated through design, helping Okita take an important step into the Chinese market.
Challenge:
As a pioneer in nutritional innovation, Berkeley Solutions sought to connect with local consumers in China through its new brand, “Okita.” To achieve this, Brann partnered closely with Berkeley Solutions to carry out a comprehensive brand refresh. The challenge for Okita was how to accurately position its brand and convey its core values through visual communication. As a new brand, Okita needed to establish an emotional connection with Chinese consumers through its visual identity system (VI) while effectively presenting both its functional and emotional values.
Strategy:
Through Brann’s systematic approach—including brand positioning, visual direction, visual identity system, and packaging design—Okita successfully established a brand image that balances emotional depth and commercial logic. Its brand vision, core values, and overall philosophy were clearly communicated through design, helping Okita take an important step into the Chinese market.
Challenge:
As a pioneer in nutritional innovation, Berkeley Solutions sought to connect with local consumers in China through its new brand, “Okita.” To achieve this, Brann partnered closely with Berkeley Solutions to carry out a comprehensive brand refresh. The challenge for Okita was how to accurately position its brand and convey its core values through visual communication. As a new brand, Okita needed to establish an emotional connection with Chinese consumers through its visual identity system (VI) while effectively presenting both its functional and emotional values.
Strategy:
Through Brann’s systematic approach—including brand positioning, visual direction, visual identity system, and packaging design—Okita successfully established a brand image that balances emotional depth and commercial logic. Its brand vision, core values, and overall philosophy were clearly communicated through design, helping Okita take an important step into the Chinese market.
Industry
Nutraceuticals
Health and Wellness
Year
2023
